It’s a great question and one I will explain in this post.
We speak to many business owners who skip our website services to save money by getting a cheaper website. Unfortunately, they contact us again as they start to wonder why it isn’t bringing in leads or sales.
Here is a real email we got last week:
“Our website is built on Wix and we aren’t getting the calls we were expecting. Do you have any advice?”
The answer is simple:
Just like all cars are not built the same, neither are websites. The good cars that are built better with very little maintenance cost more. The same analogy goes with websites.
There are many differences between a good website and a bad website, and unless you hire the right company, you might end up losing money rather than making it.
The cost of a “cheap” website is definitely more enticing, at first, until you realize that it doesn’t deliver customers. We see it all the time. However, once we explain the clear differences, we almost always win the client over to do their website because the price justifies itself.
A bad website is an expense, a good website is an investment.
Let’s break it down.
Qualities of bad websites:
- Slow load time
- Aren’t set up for conversion
- Don’t offer branding aspects unique to your business
- Not configured for user experience
- Do not work properly on Mobile devices
- Can’t be found on search engines
- The list goes on…
Qualities of a good websites:
- Load quickly
- Customized to your brand
- Clear navigation of your services
- The content is niche specific
- All key information is easily accessible
- Designed specifically for mobile experience first
- Optimized custom for search engines
- The list goes on…
So, why should I choose Groth Co. to build my website?
1) We spend time getting to know you and your business
Before we start designing your website we like to fully understand your business and your audience. We get to know your industry, competitors and where you are currently positioned in your market. Doing this allows us to build a website that can truly speak to your visitors and builds trust with your niche audience.
We see a lot of websites that perform poorly and never generate a return on investment because they skip this first step. They rush straight into the design stage without doing the research first.
2) We offer advice and solutions to problems you don’t even know you have
You’ll most likely have a lot of question throughout the process and we are happy to advise you along the way. Chances are we’ve come across these questions before. Here are some common questions we get asked during the development process:
- How can I collect emails on my website?
- How do I know where my traffic is coming from?
- What if I want something changed on my website?
- Do you recommend any features like live chat?
- Is my website secure?
Consider working with as a partnership. We’re here to advise you on what we feel is the best for your business based on our experience.
3) Every website we build is optimized for Search Engines
If you want to be found online, your website HAS to be optimized for search engines. We have a lot of experience with search engine optimization (SEO), and we create your new website to ensure it’s built to be search engine friendly and optimized for your industry keywords.
Before Google lists you on the search results, their algorithms go through various aspects inside the code of your website.
These factors include:
- Keyword URLs
- H1, H2 header tags
- Alt Tags for images
- Image size for load time
- Meta descriptions describing each page uniquely
Most really expensive agencies do not cover search engine optimization as part of their design costs. We include it in ALL our website projects as part of the cost. This factor itself is worth the cost of a good website for the long term success of your business.
4) We understand customer psychology for higher conversion
Little do most people know, there is a science that companies use to increase your chances of becoming their customer.
We have experience in digital marketing and understand customer psychology. Having worked exclusively for brands will large pockets, we have that data to know how to lay out a site so it’s configured to convert for your niche.
These things include:
- Customized font formatting unique to your niche
- Call to action locations and colors
- Page flow to maximize engagement
Fun Fact: There are also tools such as heatmaps. These tools record each visitors session on your website so you can see their exact scroll and track where their eyes were looking by following their mouse. Utilizing tools like this helps optimize your website changes for better conversion.
5) We go above and beyond to secure your website and install resources that will help you understand what’s happening on your website
We provide the best tools based on your website and business needs.
Your website will come fully equipped with all the best tools and security features. All these are included in your quote. We purchase all relevant plugins and set them up, so you don’t have to.
Some other web design companies will give you the bare minimum and charge additional to their original quote. Our quote is the final cost no matter what!
When a website is built and branded properly, it should do the selling for you. Remember, a good website is an investment, not an expense like a bad website that’s not bringing you customers. Think of the cost of a car, they all vary. But, the ones built the best and last the longest cost the most.
If your website is not performing like you envisioned, feel free to contact us now that you understand the steps we take and the goal in mind. We will be glad to take a look at your current site and give you a free quote.