This is the biggest factor in making or breaking your business.
A question we get quite often is, “howcome there isn’t any traffic coming to my website?”
The answer to that varies greatly. However, here are a few reasons you’re probably not getting the traffic you dream of.
1. You Don’t Pass Google’s Mobile Friendly Test
52% of all web content was viewed on mobile in 2018. So what did Google do? They recently rolled out their “Mobile-First Index” which means that Google now counts the mobile version of your website FIRST.
It also means that Google largely ignores the desktop version of your site. Ouch.
How do you know if your site is mobile optimized?
Well, Google created a free tool for doing just that: The Mobile-Friendly Test. This nifty tool tells you if your site is optimized properly for mobile devices…
2. Your Social Media Is Inactive
If you are inactive on Social Media, you’re missing out big time. The questions should be:
There are various time-saving platforms available that help you schedule content on each platform, or post simultaneously on each account with one click.
Click here to view a chart showcasing the best times to post on each social media channel.
3. Your DA (Domain Authority) Is Low
Domain Authority is scored on a 100-point logarithmic scale.
Higher scores equal greater ability to rank. Greater ability to rank equals more traffic.
The best way to influence your Domain Authority metric is to improve your overall SEO. In particular, you should focus on your backlink profile by getting more links from other well-linked-to websites with a domain authority over 40.
4. The SEO Company You Hired
Sad to say, but it’s true.
SEO is a $65 billion dollar industry, and much of it is wasted.
There are thousands of agencies claiming to be SEO experts that don’t really know updated SEO techniques. A common tactic is to charge a monthly retainer and tell the customer it takes 9-12 months to see results. While the latter is true, you should be seeing a gradual increase of traffic each month if the company is doing SEO strategies correctly.
If the company isn’t responsive and diligent in showing off their results they should be producing for you, you are most likely wasting your money.
Traffic to your website equals more money in your pocket. Just because you have a website does not mean traffic will automatically come to it. Getting traffic is a totally different business. If your website is new, you can drive traffic through paid channels while building your SEO for the long haul.
We not only help clients get targeted traffic, we optimize their web presence with extremely advanced SEO strategies that take experience and connections. If you are looking to build your traffic, Contact Us and let us start bringing targeted traffic to your site ASAP and build your SEO for long-term success!