As we come across potential clients, one of the main things we notice is how many websites are incredibly outdated when it comes to effectively communicating their brand and services.
Just as car styles get outdate and house styles evolve, so do websites and the customers understanding of how to communicate with businesses online. If your website is dated and you are using dated communication strategies, then it’s highly likely that you are losing customers.
Because in today’s age, people trust web sites that are clearly being looked after and loved.
In this article, we give a glimpse into 3 clear signs you should look out for to determine if it is time to give your website a professional redesign.
1. Current Website Isn’t User Friendly
If it’s not responsive and does not provide a seamless experience across all devices, users will not engage. Bounce rate is a key indicator of a websites user friendliness. People are used to fast load speed, intuitive navigations and sleek design that clearly communicates your business offering.
88% of online customers are less likely to return to a site after a bad user experience and with the design trends and technology advances, it’s no secret why. If your website is over 3 years old, you are most likely behind in design and user experience trends. Believe it or not, 3 years is a long time in the web design world and it’s easy to put a redesign on the back burner without even noticing it.
2. Traffic Is Declining (Or Not Improving)
This is a sign that algorithms and crawlers are not liking your website. SEO is constantly changing and it is not a “rank to bank” process anymore. Google and other search engines frown upon websites that just sit there with no updates or content being posted.
If your old site hasn’t been setup for SEO or uses outdated tech and strategies such as flash graphics, hidden text or just poor site framework, Google will find it difficult to index and, consequently, it won’t understand where your site should be listed. These are problems that torture older websites and will prevent you from reaching your potential.
3. Not Generating Leads or Sales
The goal of your business website should be to help generate leads, enquiries or sales . If your marketing activities are constant but you are seeing a decrease in your online sales or leads, it could be a sign that your website is not connecting with your audience. Things such as poorly designed call-to-action areas and a lack of key website features will hinder your marketing efforts.
Without a doubt, if this is the case we recommend refreshing your website. However, a redesign shouldn’t happen until you understand why your existing site is no getting leads or sales. Things such as poorly designed call-to-action areas, a lack of key website features will paralyze your objectives.
Ultimately a poor conversion rate is one of the clearest signs your site needs a refresh but, as with any web design project, it’s important to make some informed decisions before leaping in.
Having a modern, fresh, intuitive website is key to online business success. While there isn’t a need to redesign your website every year, taking an objective look is crucial to understanding whether your current design is helping you hit your business goals.
We not only help clients build their web presence from scratch, we actively assist businesses with their existing web presence to update and refresh their current websites with modern and proven strategies that not only enhance their brand but also delivers real business results!
Contact Us and let us begin your digital facelift today!